In this episode of Chasing the Insights, I talk to Katherine Tuominen.
Katherine talks to us about trust based marketing.
Katherine Tuominen is a marketing strategist, publicist, and Founder of Catalyst Brand Strategy, an award-winning global PR agency that has supported more than 116 brands across health, wellness, technology, and regulated industries.
With a background spanning luxury retail and film, including roles with Fox Film Studios and Warner Bros., Katherine specialises in governance-first communications that help founders build long-term credibility, thought leadership, and influence through intentional personal and professional branding.
Her work sits at the intersection of strategy, storytelling, and responsible growth, with a particular interest in the future of health, wellness, and longevity.
Her work has been recognised through APAC Insider’s Australian Enterprise Awards 2026 and Ethical Marketing Innovator of the Year 2026. Her clients have been featured in Marie Claire, Fast Company, and Women’s Health, while Katherine’s own work has been published in Forbes.
Her keynote, Ethical Marketing Is Not an Oxymoron, challenges the idea that integrity and performance are at odds. She has delivered Lunch & Learns for startups and women’s associations on branding and authenticity, as well as panels at the Founders 2.0 Conference.
She is also a co-author of The Art of Being Here and Now and serves on the inaugural Springboard Enterprises Longevity Council Advisory Board 2026, where she contributes her expertise in ethical communication, brand strategy, and responsible growth to conversations shaping the future of health and longevity.
In addition to leading Catalyst, Katherine has guest lectured at RMIT University on Leadership and Culture and advocates for healthier, more accountable workplace environments. She believes meaningful change begins with a conversation.
You can connect with Katherine here:
Website: https://catalystbrandstrategy.com/
LinkedIn: https://www.linkedin.com/in/katherine-tuominen/
Listen to the episode here.
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