In this episode of Chasing the Insights, I talk to Rob Genovesi.
Rob talks to us about how every solopreneur can build a strong brand on a small budget.
Rob Genovesi is a brand strategist who helps solopreneurs and mid-sized businesses build brands that pull in better clients and higher profits.
He spent 25 years in advertising, marketing, and publishing, managing creative teams and wearing the corporate mask. Then he launched his own design company and made the same mistakes most people make—blending in, playing small, and doing what everyone else was doing.
That changed when he committed to real brand strategy and what he calls the “branding mindset”. He 4X’d his revenue without a big budget or a big team.
Now he helps clients do the same: get clear on who they are, who they serve, and what makes them different so they can charge more, attract better-fit clients, and increase profitability.
His book, “Don’t Fear The Brand: The Art of Building a Strong Brand That Attracts,” details the inside story and exact strategy.
You can connect with Rob here:
Website: https://buildstrongbrands.com
Free Book: https://buildstrongbrands.com/freebook
LinkedIn: https://www.linkedin.com/in/robertgenovesi/
Listen to the episode here.
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