In this episode of Chasing the Insights, I talk to PR guru Cassandra Hili.
Cassandra talks to us about the importance of PR for personal branding.
Cassandra Hili, Head Rule-Breaker of Millennium Communications is a passionate, no bullshit, down-to-earth communicator who helps businesses around the globe connect the dots with an end-to-end approach, creating long-lasting relationships between brands and their key audiences to achieve sustainable success and true business value.
Listen to the episode here
Affectionately known as Cass to her clients, family and friends, her journey to becoming one of Australia’s most successful and youngest female entrepreneurs began as a lifestyle and fitness blogger. With a devoted following in excess of a quarter of million fans across YouTube, Instagram and Tumbler, Cass was regularly asked to feature on media platforms around the world to inspire others, and during this time truly mastered the best ways to forge connections with audiences, by being genuine and paying attention.
Bringing authenticity and integrity to any project she works on, Cass built Millennium Communications with the same philosophy and core values. With the firm belief that ‘as long as you’re your true self with others, they will be more receptive to your words and professional advice’, has meant Cass and her team continually deliver clients phenomenal results.
Equipped with her experience and creative energy – not to mention her strong moral compass, Cass is also working to revolutionise the public relations industry in Australia, one opportunity at a time.
Having worked with a number of businesses who have had unbelievably poor experiences with a PR offering; from the exorbitant cost, pretentious and often unrealistic goals and outcomes, not to mention poor customer service, Cass is leading the charge in exemplifying what good PR is – and how it can turn a business around to ‘back in the black’.
You can connect with Cassandra here:
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