In this episode of Chasing the Insights, I talk to analytics guru Mark Stouse.
Mark talks to us about utilizing marketing mix modeling (MMM).
Mark Stouse is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth.
The company’s ‘Proof Business GPS’ guides through the whole marketing lifecycle, and provides a complete picture of a company’s marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.
An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.
Listen to the episode here.
You can connect with Mark here:
Twitter (X): https://twitter.com/ProofAnalytics
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