In this episode of Chasing the Insights, I talk to analytics guru Mark Stouse.

Mark talks to us about utilizing marketing mix modeling (MMM).

Mark Stouse is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth.

The company’s ‘Proof Business GPS’ guides through the whole marketing lifecycle, and provides a complete picture of a company’s marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.

An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.

Listen to the episode here.

You can connect with Mark here:

Website: https://www.proofanalytics.ai/
Facebook: https://www.facebook.com/ProofAnalytics
Instagram: https://www.instagram.com/proofanalytics/
Twitter (X): https://twitter.com/ProofAnalytics
YouTube: https://www.youtube.com/channel/UCHl46-01ZOFdkeFjs2TlKBQ

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