In this episode of Chasing the Insights, I talk to Patrick van der Burght.
Patrick talks to us about the science of human decision-making and the science of ethical persuasion.
Patrick van der Burght is a business partner of Dr Robert Cialdini, who wrote the book ‘INFLUENCE – The Psychology of Persuasion’, which is considered by many top CEOs to be the best business book of all time.
Patrick, is a Founding Member of the Cialdini Institute, one of the few active Cialdini Institute Licensed Trainers around the world, and a Certified Online Influence Specialist.
He has been teaching ethical persuasion to professionals and teams since 2000, which helps them accelerate towards goals, and build strong relationships, whether it be in sales, advertising, leadership or team management.
Patrick is based in Australia but travels extensively and does much of his teaching online with professionals everywhere. He co-authored the book ‘How to Hear YES More Often’ in 2024, and has his own podcast show ‘Ethical Persuasion Unlocked’.
You can connect with Patrick here:
Website: https://ethicalpersuasion.com.au/
Podcast ‘Ethical Persuasion Unlocked’: https://ethicalpersuasion.com.au/podcast/
Linkedin: https://www.linkedin.com/in/patrick-van-der-burght/
Youtube: https://www.youtube.com/@ethicalpersuasion
Facebook: https://www.facebook.com/ethicalpersuasion/
Instagram: https://www.instagram.com/ethical_persuasion/
Twitter: https://x.com/yesmoreoften
TikTok: https://www.tiktok.com/@ethicalpersuasion
Book: https://yesmoreoften.com/
Listen to the episode here.
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