In this episode of Chasing the Insights, I talk to Heather O’Shea.
Heather talks to us about why consumers are more unpredictable than ever — and what businesses must do to win them back.
Heather O’Shea is a passionate insights leader with over 18 years of experience in market research. She has held positions at media agencies, publishers, tech platforms and research companies.
She serves as a mentor for Women in Research (WIRe) and has served on the board of the Advertising Research Foundation’s Women in Analytics program. She is currently the Chief Research Officer of Alter Agents, where she oversees the research functions within the company. She received her M.B.A. in marketing from Baruch College at the City University of New York.
You can connect with Heather here:
Website: https://alteragents.com/
LinkedIn: https://www.linkedin.com/in/heatheroshea/
Listen to the episode here.
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