In this episode of Chasing the Insights, I talk to Wes Towers.
Wes talks to us about Humanising AI with Search Everywhere Optimisation.
Wes Towers is the founder of Uplift 360, a Geelong-based digital agency that helps businesses turn clarity and trust into measurable growth. A few years ago, during a challenging season, a valuer told Wes his business was not worth much because AI would replace what he did. Rather than walk away, he rebuilt by leaning into AI while doubling down on what cannot be automated: story, empathy, and genuine connection.
That journey led to his framework, Search Everywhere Optimisation, a practical approach that combines human-centred messaging with AI amplification to build visibility and credibility online. Wes and his team primarily serve construction and trades, but his methods apply to any founder who wants to make a difference without falling into pushy marketing tactics.
Wes shares candid lessons, many learned the hard way, practical ways to create “information gain” (content that is genuinely useful), and how values-driven brands can show up consistently without burning out. His style is approachable, transparent, and focused on quick wins that build lasting results.
Today, Uplift 360 partners with purpose-driven leaders to refine their message, elevate their online presence, and build the kind of trust that converts without the hard sell.
You can connect with Wes here:
Book a strategy call: https://uplift360.com.au/
Listen to the episode here.
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