In this episode of Chasing the Insights, I talk to Gwen Hammes.
Gwen talks to us about AI as an IA: Imagination Accelerator.
Gwen Hammes is co-CEO of Cro Metrics, where they company helps brands like Mattel, Bombas, Hyatt and Tory Burch to unlock growth through experimentation.
Under Gwen’s leadership, Cro Metrics designs strategic digital solutions that transform brands by delivering measurable impact and driving meaningful change.
Prior to Cro Metrics, Gwen built her career at global agencies including Ogilvy, FCB, and DDB, where she led cross-functional teams and delivered standout work for brands like Mars, Kimberly-Clark, Stellantis, and Levi Strauss. She’s known for her collaborative style, strategic thinking, and passion for helping CMOs tackle complex challenges.
Based in Chicago with her husband and two sons, Gwen is a global citizen at heart. She’s lived and worked in Argentina and Mexico, and brings a culturally fluent perspective to everything she does. Outside of work, Gwen is a stand-up comedian, farmhouse renovator, and devoted Formula 1 follower—with a glass-half-full outlook on business and life.
You can connect with Gwen here:
Website: https://crometrics.com/
LinkedIn: https://www.linkedin.com/company/crometrics/
Instagram: https://www.instagram.com/crometrics/
Facebook: https://www.facebook.com/CroMetrics/
Listen to the episode here.
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