In this episode of Chasing the Insights, I talk to Laura Farkas.
Laura talks to us about The Funnel Fallacy & The Non-Linear Journey.
Laura Farkas is a Revenue Systems Architect and the founder of LMNts Marketing. Having evolved from a background as a Sales Funnel Architect, Laura recognized that the traditional, linear funnel is often a myth in today’s complex digital landscape. She has since pivoted her focus to engineering holistic revenue ecosystems, marrying technical SEO with Conversion Rate Optimization (CRO) to ensure that traffic doesn’t just visit—it converts.
A self-described seeker and thinker with an insatiably curious mind, Laura approaches business growth as both a science and an intellectual pursuit. She is a voracious reader, averaging 111 books per year, a discipline that allows her to synthesize diverse ideas and apply them to modern marketing challenges.
Laura is the author of Paternoster Marketing: Never Run Out of Leads Again, a strategic guide for businesses looking to escape the feast-or-famine cycle. Her mission is to move clients beyond vanity metrics and into sustainable, predictable revenue growth.
You can connect with Laura here:
Website: https://marketingfunnel.website
Book: https://www.amazon.com/dp/B0FTXKKQB6/
LinkedIn: https://www.linkedin.com/in/itslaurafarkas/
Listen to the episode here.
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