In this episode of Chasing the Insights, I talk to Scott Desgrosseilliers.
Scott talks to us about marketing attribution.
Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI. He’s the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions.
Before Wicked Reports, Scott led and consulted on database and process management applications at Motorola, Quest Diagnostics, Breck Shampoo, Ovaltine, the Hong Kong 911 department, and Apartments.com.
When not leading Wicked Reports, Scott can be found in Marblehead Massachusetts playing pickleball, meditating, or on the boat with the family.
You can connect with Scott here:
Website: https://WickedReports.com
LinkedIn: https://www.linkedin.com/in/scottd71/
Listen to the episode here.
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