In this episode of Chasing the Insights, I talk to marketing expert Lori Turner-Wilson.
Lori talks to us about the 12 battles in mindset that every CEO and senior marketing leader must overcome.
Lori Turner-Wilson isn’t just at the helm of RedRover Sales & Marketing Strategy as its CEO and co-founder; she’s a trailblazer reshaping the marketing field.
With a storied career spanning over three decades, Lori has been pivotal in crafting marketing strategies that yield measurable and substantial results.
Her leadership has propelled RedRover to a distinguished position as one of just two full-service B2B marketing firms in the US with the courage to offer a true ROI guarantee to its clients, earning the firm the moniker: “The Results-Guaranteed Agency.”
Lori’s seminal work—her latest international best-selling book, The B2B Marketing Revolution™: A Battle Plan for Guaranteed Outcomes—encapsulates her philosophy and the revolutionary approach that has disrupted conventional marketing wisdom.
Since founding RedRover in 2006, she has dedicated herself to refining a methodology that leverages in-depth market research to forge marketing strategies that are not only effective and efficient but also ensure predictable outcomes. This methodology, known as the 12 Battles™ Framework, has been the cornerstone for countless companies, providing them with a powerful arsenal for success.
Lori is driven by a profound commitment to bolstering mid-market companies, equipping them to compete effectively with much larger enterprises.
Listen to the episode here.
You can connect with Lori here:
Book Site: https://b2bmarketingrevolution.com
50+ Free Resources: https://marketingtoolsforyou.com
RedRover Site: https://marketingresultsguaranteed.com
————————————————————————————-
Remember to subscribe to the channel, and I would love it if you would leave us a review.
