In this episode of Chasing the Insights, I talk to author, publisher and marketer, Susan Friedmann.

Susan talks to us about the essential elements needed to become a recognized expert in your industry.

For over 30 years, Susan Friedmann, CSP (Certified Speaking Professional) has travelled the world training and coaching entrepreneurs how to wipe out sameness and add vitality and differentiation to their marketing.

Listen to the episode here

Through her company, Aviva Publishing, she’s guided over 400 non-fiction authors, to use books to become a recognized expert in their field.

Susan’s written 17 books and sold over 450,000 copies including her bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market.

She’s appeared on a variety of radio and TV talk shows and hosts the award-winning podcast, Book Marketing Mentors.

You can connect with Susan here:

Book Marketing Mentors Podcast:


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