In this episode of Chasing the Insights, I talk to digital pioneer Craig Cooke.

Craig talks to us about his new book – Business Kung Fu.

Craig Cooke is a best-selling author and CEO of C-Squared Professional consulting.

He is a successful entrepreneur who had the foresight to start a “digital first” company utilizing the Internet long before “digital first,” “digital transformation,” and other buzzwords of today were created.

With extremely limited resources of $1,300 and an Apple computer, he started with a couple friends from college. Over the years of struggle, adaptation, and repositioning the brand, “Rhythm“ was sold to a world-class digital creative agency in 2019. Craig stayed with the company for just over 3 years, completing a 26-year marathon of running the company as CEO. During his tenure at Rhythm®, Craig worked with middle market to large enterprise companies.

Today, Craig shares his business wisdom, experience, and expertise in three key areas: executive leadership, brand development, and marketing communications. He has published his first book, “Business Kung Fu” which has attained best seller status on Also, he has studied and served as a practitioner of Chinese Medical Qigong since 2015, bringing energy healing to hundreds of people. Currently, he is pursuing a doctorate of Chinese Energy Medicine from the Temple of Change and Transformation.

Listen to the episode here.

You can connect with Craig here:

Amazon link for book:


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