In this episode of Chasing the Insights, I talk to author and real estate expert Sonny R. Moyers.

Sonny talks to us about marketing to someone that doesn’t know you.

Sonny R. Moyers, the author, “The Architecture of the Real Estate Practice,” is a distinguished professional with a rich and diverse background. He holds a Bachelor of Science Degree in Management & Communications and a Master of Science Degree in Psychology, with a focus on Human Behavioral Theory, Interpersonal Communications Theory, Organizational Design, and Research Methods.

Sonny’s journey in the real estate industry began in 1971 when he obtained his Texas Real Estate Sales License, followed by his Texas Real Estate Brokers License in 1988. His dedication and expertise have earned him numerous accolades and awards, establishing him as a respected figure in the field. Between 2004 and 2018, he consistently ranked among the top 4% of real estate agents nationwide, and in Texas, he often found himself among the top 1% by various indices.

As the President of The Renaissance Group, a Real Estate Brokerage, Consulting, and Publishing Company in the DFW area, Sonny has made significant contributions to the industry.

In 2015, Sonny received the prestigious McSam Award and was named the REALTOR® of the Year in Dallas by the Dallas Builders Association—an honor bestowed upon him after rigorous evaluation and selection by a panel of experts. This recognition set him apart as the best REALTOR® among thousands in the DFW Metropolitan Area, emphasizing his unique contributions to the real estate realm.

As an Enterprise Consultant, Sonny contributed to the development of business planning methodology practices for AT&T, Ericsson Network Project, Inc., and Zurich Corporation managers. Sonny’s unparalleled expertise in developing co-working and collaboration environments led him to become a recognized expert in the Business Center-Shared Office Industry.

Sonny’s dedication to community service was evident in his leadership roles with the Frisco Association for the Arts, where he served as Board President and contributed to the organization’s remarkable growth.

Now, with his book, Sonny R. Moyers shares his extensive knowledge and insights, offering a valuable resource for new and aspiring real estate professionals looking to thrive in the industry.

Sonny, his partner, and his wife, Judi, live in Prospect, Texas. The Architecture of the Real Estate Practice released in February 2024.

Listen to the episode here.

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