In this episode of Chasing the Insights, I talk to marketing and personalization geek, Eric Melchor.

Eric talks to us about the 3 fundamentals for building a memorable online shopping experience.

Eric Melchor is a personalization geek, mediocre marketer, social entrepreneur and Texas expat living in Romania.

His background is in identifying ways to enhance the customer journeys through personalization as well as partnership marketing.

In addition to being the personalization ambassador for OptiMonk, he also hosts a podcast called Innovators Can Laugh where he learns from innovative startups in the European tech scene.

Listen to the episode here

You can connect with Eric here:




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