In this episode of Chasing the Insights, I talk to author, entrepreneur and mayor Debbie Peterson.

Debbie talks to us about win-win negotiating styles, whether with employees, customers, or citizens work across the board..

Debbie Peterson was the first directly elected female mayor of Grover Beach, California, after serving as a city councilwoman and planning commissioner. Debbie chronicles those years in her Amazon #1 New Release, the first in her Integrity 101 Series: The Happiest Corruption: Sleaze, Lies, and Suicide in a California Beach Town, the true crime story of the corruption she and a diverse group of citizens battled during her time in office.

Her second book in the series, City Council 101 – Insider’s Guide for New Councilmembers, launches TODAY! January 8, 2023. The third book in the series, We the People 101 – How to Beat City Hall, will be out in 2 months.

Debbie now offers her expertise to entrepreneurs and citizens who wish to take up their roles as active citizens and to those they elect through speaking, consulting, and coaching engagements, her online course, Double Dais – Adventures in Local Government, and her podcast, Corruption Chronicles.

Before her government service, Debbie helped her mother launch The Brownie Baker, baking handmade family-recipe cookies, and expanded her mother’s concept into a successful bakery, cafes, and trucking and distribution outlets in Scotland and London. By 1992 the company had annual sales of $7 million and one hundred employees.

Listen to the episode here

The Scottish Association of Master Bakers deemed her a Scottish Master Baker. She was the 1992 Clydesdale Bank Scottish Young Business Personality of the Year, winning other business vision, training, and efficiency awards, including one from the Prime Minister, Margaret Thatcher.

Her first book, The California Cake & Cookie Cookbook, sold in Border Books, Barnes & Noble, and Harrods. She was a sought-after speaker at women’s and business conferences and universities and consulted for development agencies, helping business startups and manufacturers in business planning, marketing, and restructuring.

The Scottish Development Agency commissioned her to write Great Scotswomen in Business. She was featured in industry, business, and women’s press and media, including BBC TV, The Sunday Times, Financial Times, Company Magazine, and House & Garden.

Debbie studied journalism and radio-TV at California State University, Fresno, before completing a BSc in communications (public relations) at the University of Idaho and an Entrepreneurship course at the Scottish Business School.

You can connect with Debbie here:

Corruption Chronicles Podcast:
Online Course:


Don’t forget to join us in the Chasing the Insights Facebook group at

We have weekly accountability challenges, celebrations, masterclasses and more. 

Remember to subscribe to the channel and I would love it if you would leave us a review.

Subscribe to listen to your favorite episodes!