In this episode, we talk to sales copy guru Alyson Lex.

Alyson takes us through her journey and her process for writing great copy. Hint, it involves deeply understanding our ideal clients (including the good kind of creepy).

Alyson has been writing sales copy for 13+ years… and she’s written a LOT of copy. From landing pages to sales pages to emails and direct mail, Alyson has her finger on the pulse of what matters to today’s buyers.

Listen to the episode here

With millions of dollars of sales created for her clients… hundreds of thousands of leads generated by landing pages Alyson has written… AND a radical authenticity that makes her not only good at what she does, but likeable too… Alyson is THE copywriter you want on your side.

Check out these stats:

  • One landing page she wrote had an 82+% opt-in rate
  • A copy review she completed resulted in $30,000 in additional revenue for the business owner
  • One of her clients increased opt-ins by 21% and is converting at 25% to the sale.
  • The first sales letter she ever wrote resulted in over $8,000 in under 3 days from a list barely over 200 people. (Yeah, she’s pretty good!)

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