In this episode of Chasing the Insights, I talk to marketing expert Emily Heck.

Emily talks to us about the unique challenges of marketing for a not-for-profit organisation.

Emily Heck is a marketing consultant and owner of Evergreen Strategic Communications.

After years of working in the nonprofit and higher education industries, Emily launched Evergreen in 2019 with the goal of helping nonprofits and small businesses who may not have the time, resources, or skillset to grow their organizations through marketing.

Listen to the episode here

Emily started her career in Indianapolis, Indiana, at the Crossroads of America Council, Boy Scouts of America where she led the marketing department for the 36,000-member council. During her time, she managed national media crises, developed recruitment strategies for multiple programs, and planned the largest annual Scouting fundraising event in the country.
In 2017, Emily joined the staff of the Butler University marketing department where she managed the marketing strategy for the university’s Advancement division and its departments including launching Butler Beyond, the University’s largest comprehensive fundraising campaign.

In addition, her nonprofit marketing experience includes raising funds through highly successful online giving days.

Emily is a graduate of Butler University and earned her Master of Business Administration from University of Indianapolis where she also currently teaches undergraduate marketing courses.

You can connect with Emily here:



Don’t forget to join us in the Chasing the Insights Facebook group at

We have weekly accountability challenges, celebrations, masterclasses and more. 

Remember to subscribe to the channel and I would love it if you would leave us a review.

Subscribe to listen to your favorite episodes!