In this episode of Chasing the Insights, I talk to copywriting guru Elizabeth Ruth.

Elizabeth talks to us about repurposing digital marketing content to work smarter.

Elizabeth Ruth is the Owner and Chief Copy Writer for ER Marketing Services with a mission to empower business owners to attract the right clients, connect with their audience, and establish their industry authority.

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Elizabeth noted a disconnect between the way entrepreneurs described their business in person versus how they were represented online. When she investigated further, she realized in many cases a third party was writing without tapping into the passion or knowledge of the owner or team.

Now Elizabeth and her team specialize in designing marketing strategies and writing content for websites, blog posts, social media, and emails or newsletters. Using an interview-style approach, they are able to craft original stories and details about each business’s products and services that connect with potential buyers and clients.

You can connect with Elizabeth here:

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