Ben Scott – The 1% Challenge and how to create a compound approach

Ben Scott leads the digital marketing & communications team at Grant Thornton Australia and loves the challenge of being a marketer in service industries. For the past 13 years, Ben has worked across accounting, law, insurance and engineering on a wide range of digital marketing projects.

Ben takes great pleasure in helping companies with more complex marketing funnels use digital channels to achieve their business strategies.

Ben was also recognized for his contribution to digital marketing by Adobe/Marketo by being inducted into the Fearless50 program. This is a program designed to recognize the top 50 marketers that are driving innovation and digital transformation in marketing.

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